In case you hadn’t heard, Greta Gerwig’s Mattel version of Barbie is getting a movie, and this week saw the debut of the posters and fantastic primary trailer.
Even if the Barbie narrative is still a secret, the complete cast has finally been made public. The movie is supposedly about Barbie and Ken, played by Margot Robbie and Ryan Gosling, respectively, as they make their way through the real world.
In addition, the posters give us our first glimpses of Michael Cera as Allan, Helen Mirren as the narrator, Will Ferrell as a Mattel CEO, and Helen Mirren as the narrator. “There’s only one Allan,” after all.
Robbie and Gosling aren’t the only Barbie and Ken dolls in the movie, according to the eye-catching posters, which make the most of the Mattel branding and some gaudy color schemes that appear totally on brand with the source material.
The advertisements are fantastic because each Barbie actor is portraying a different version of Barbie with a different career, which is a running joke in the ads that brilliantly sells the movie. (while all of the Ken actors are simply just playing Ken).
This advertising made us consider how important posters are for promoting movies even now. Many moviegoing decisions are made with the help of marketing graphics before you see any trailers or purchase any tickets. Since a strong movie poster is the first line of defense against a moviegoer’s better judgment, there is no doubt about it.
Some rely on novelty, while others are overly planned, and many are just plain bad.
There are tried-and-true formulae that poster designers use, and some of these cliches have grown in popularity through time.
Here are several prominent poster fads that you might be familiar with and that, in some situations, need to be stopped.