HERE'S WHAT'S HAPPENING ON AIR MAX DAY 2022

The Air Max 1 “Blueprint,” “La Ville Lumière,” and “Premium” sum up 2022’s Air Max Day drops for North America, Europe, Asia Pacific and Latin America, respectively.

Though each sneaker possesses its own unique region-specific details and color schemes, they all emphasize the Air Max 1’s global impact as a “worldwide phenomenon,” as Nike puts it.

The concept also took part in the Air Max’s happy day, launching the third Air Max 1 SP collab on March 26.

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Dubbed “Far Out,” the latest release features elements of the brand’s “Heavy” and “Mellow” AM1 collaborations as a final hoorah to celebrate the famous Nike model.

Air Max 1 is the star of this year’s Air Max Day? It seems perfect if you ask me.

After all, there would be no Air Max date without the Air Max 1. Hello, this is the first model of the Swoosh to present Air Max technology through visible padding.

Not to mention, March 26 is the birthday of classic sneakers, 2022 marks the 35th anniversary since its introduction in 1987.

The upcoming Kiss My Airs Rug please remind you of their special day, with “3.26” on their tongues and necklaces – just as that friend launched endless hints that it was their birthday (we all know that person).

Also don’t forget that the Air Max 1 saw new popularity at the end of the year, creating hugely successful discounts with Patta, CLOT and its summer drink-inspired package.

Although it’s only a few days away from the annual anniversary, some are already in Air Max Day mode with pre-birthday festivities.

Japan intensified the hype with its morbid OOH 3D campaign on the Cross Shinjuku building, highlighting the Air Max 1’s journey by reviewing previous releases such as Con Concept’s “Anniversary” and “Mellow” drops.

So, how are you celebrating Air Max Day 2022? Will you cop this year’s AM1 exclusives? Flex your Air Max rotation? Or watch Japan’s 3D Nike ad on a continuous loop? I mean, they all qualify as proper Air Max Day etiquette.