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Chelsea Hansford took a trip down the rabbit hole to Alice’s Wonderland for resort. “I wanted to build a world where everything would be nonsense,” she said during a preview, “where everything that is isn’t and everything that isn’t is.” She was inspired by the multiple realities we seem to be living in right now, particularly by how the metaverse seems to be building another world right in front of our eyes. Clothing for the multiverse, perhaps; for everything, everywhere, all at once. Trippy surrealism seems to be becoming a new normal in fashion. Recently we’ve seen collections populated by toy-car dresses, torso handbags, and upside down heels–things that aren’t what they are, or are what they aren’t. Here, a one-shoulder sequin zebra jumpsuit, a set in rectangular mirror paillettes, and an abstract snake print swim set took the spotlight, but where Hansford was better was in her more subtle, monochrome pieces (well, as subtle as Simon Miller gets under her direction).

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The standouts were the rib knits, particularly a top and dress set where the plating in the knit turned into fringe at the hem. Knitted tonally and engineered to hug the body, the pieces stand halfway between the novelty knits that have been trending for some seasons now and the loungewear we all invested in during the early days of the pandemic. Ribbed knits are a big part of the business at Simon Miller, so Hansford is also introducing “Knits by Simon Miller,” a capsule of monochrome separates made with a custom viscose nylon yarn. The tightly knit yarn allows the pieces to accommodate snaps, zippers, and other details traditionally reserved for woven pieces. “People are over loungewear, but they want comfort and to look chic and put together, so this is what we’re giving that person,” she said.
Hansford wants Simon Miller to exist in a space of playful luxury. “Not too kitschy, not cheap looking,” she says, “something that is fun but doesn’t feel too young, and that also does not feel like stiff luxury.” The key for her will be finding the balance between whimsy and her customer’s real life, whatever real life is today.

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